4 Technologies that Make Running a Small Business Easier

a male business owner holding his laptop and phone

Building a business from the ground up takes tremendous work, so anything that could make running a business easier is welcome. This is exactly what modern technology and applications do—make running a business a piece of cake.

Yet, some small businesses might think that good apps and technologies are too expensive or complicated. The reality is technology has become more affordable and user-friendly in different developers and engineers' bid to introduce their services to more people who need them.

And need them, small businesses do. According to the 2017 Connected Small Businesses U.S. report by Deloitte, digitally advanced small businesses have four times as much revenue growth than their non-digital counterparts. By being a digitally advanced small business, you become a significant driver of economic growth, job creation, and innovation, so you should consider utilizing apps and technologies now.

To start you off, here are four tech tools that will make running your small business easier:

1. Cloud Computing

Cloud-based business and operations management is on the rise, thanks to people's continuous quest for more storage and accessibility. Your small business can benefit from cloud computing, especially if you're on the go because it gives you access to your business data anywhere and anytime from any integrated mobile device.

What's more, different applications exist within the cloud that gives your businesses a complete, ready-to-use capability to further improve customer experience and enable digital transformation, according to Stave Apps.

2. Content Management Systems

Statistically speaking, Americans consumers are more likely to interact with your site through a mobile device. In 2015's holiday season in the U.S., one in three online purchases people made was through a smartphone. If you want to keep traffic and customers to your website, you need to have it optimized for phones and tablets.

A content management system (CMS) is a tech tool that allows you to edit and manage your website even without knowledge about codes. Through this, you can optimize your website to be mobile user-friendly. When users from mobile devices have an easy time interacting with your site, it's much more likely that they will come back for your services.

3. VoIP Systems

Move over analog phone lines. By using Voice over Internet Protocol (VoIP), users can make and receive calls through a broadband internet connection. VoIP also has features like video conference and instant messages. These features let small businesses keep in touch with employees and clients anywhere in the world as long as there's internet connection. VoIP systems can also record calls, allowing you to store and play back important conversations.

4. Mobile Applications

Apart from your website, allow customers access to your business through mobile applications. Mobile applications encourage clients to make an account and browse, purchase, and review your products and services.

Small business owners can also capitalize on this technology as a marketing tool. You can encourage new members to sign up and receive exclusive offers or for long-time members to receive loyalty rewards. The idea of creating your business' application is even more enticing for the fact that app building is more affordable than ever.

Instead of spending time getting bogged down by several menial tasks, businesses can focus more on their goals with the ease that modern technology brings.