What 2018 Says About Digital Marketing So Far

Digital marketing concept

The first quarter of 2018 is over. This should have given you enough time to say goodbye to 2017’s marketing strategies if they fail to work for you anymore. This second quarter, your transition time is over. It’s time to focus on new approaches that are better suited to today’s marketing landscape.

Your clients have changed the way they want to receive ads, and you should change with them.

Work on Videos

As more clients in Denver┬ámove to mobile, they have more flexibility to watch ads in the form of videos. This doesn’t mean, however, that you should bombard them with long videos that say nothing. Talk to your corporate video production company about the message you want to share with your audience, and ask them about the appropriate video length that will work for the platform you chose.

Add Temporary Ads to Your Strategy

Snapchat’s disappearing videos started the trend, and Instagram Stories followed. Facebook also has Stories now, and the social media app allows you to go Live. These types of content are not available forever, and they can be a perfect marketing strategy if you do not want to clutter your feed with videos of events that have already been concluded. Use these wisely to improve client engagement, especially while an event is happening.

Work on Retargeting

It pays to take your time when it comes to marketing to customers. If they express an interest, but they are not ready to make a purchase just yet, that doesn’t mean you should move on. Instead, work on your retargeting techniques so that when they are finally ready, you will still be on their radar.

For your hard work to pay off, you need to use it on strategies that have a high success rate. Start with these ads this quarter and add more timely strategies as they come up.