In the digital era, where the use of search engine optimisation (SEO) thrives, businesses hire SEO experts to upstage the competition. Like all trends, however, strategies do come and go. As they become outdated, a possibility arises: they may not be beneficial or even applicable to your company now like they did before.
Worse, your website or social media profile is now under threat of closure for continuing to employ such outdated tactics, now considered as unethical.
SEO for All
While there are SEO consultants, you may be asking yourself, ‘What’s in it for me’? Whether you are a start-up or an SME, it is important for you to hire a company that will handle your digital marketing needs.
Instead of considering it as an added expense, hiring SEO services are an investment because it helps you spot new niches, launch products and services with ease, create and implement successful campaigns, as well as help your business stay informed about which areas have high competition or low demand.
Outdated Off-Page Optimisation Techniques
What do these do for your website? Well, these boost your ranking in the search reach results by using practices that go beyond website design. Apart from that, these techniques give you more traffic and exposure.
However, you have to remember that SEO trends are never stagnant and instead, it constantly changes. It looks for more ways on how to improve your website and its contents to attract more traffic. Most search engines now consider as “Blackhat” some practices used in the past or strategies that focus on manipulating search engines to boost rankings.
These are some of the off-page SEO techniques penalised by Google:
- Using paid permanent links
- Link-building with brokered paid links
- Spamming links to forums and other associated comments
- Keyword stuffing
- Creating one page per keyword
Always make sure that the company that handles your campaigns uses updated practices that can help boost your online presence and not pull it down. Adhering to the regulations rolled down by Google will help you avoid getting penalised.