What Small Businesses Need to Prepare for a Trade Show

Busy trade show

Trade shows are an excellent way to promote your small business and attract diverse audiences. Preparing for it, however, can be frustrating and nerve-wracking at the same time. Don’t ruin the opportunity by equipping yourself with the following items.

Display Table

Display tables are the centre of attraction in every trade show exhibition. It’s where you show off your product and engage people. Exhibitions typically provide display tables, but if they don’t, utilise one that complements your booth and represents your company’s image and colour scheme.

Company Name Display

Show off your brand by displaying its name on a fancy signage. Make sure it’s readable even when viewed a hundred metres away. You can use a tarpaulin, a bristle board, or desktop publishing software, depending on the layout and design of your booth.

Office Supplies

Prepare office supplies such as pens, pencils, scissors, notepads, staplers, tapes, and a portable printer before setting up the exhibit. Trade shows are just like office extensions except that you’re selling on a live setup.

Presentation Board

Presentation boards allow you to display significant aspects of your product such as its origin and benefits. If organisers permit, erect a stand-alone presentation board that includes texts, pictures, and the logo of your company. Be creative and make sure it stands out.

Videos and Slide-shows

Draw attention to your booth through videos and slide-shows that present your company’s products and services. Mount your flat screens on stands and racks, which trade show organisers typically provide.

Prizes and Giveaways

Most trade show visitors expect giveaways such as business cards, brochures, pens, stickers, and anything else that has your company name/logo on it. Other than promoting your business, giveaways entice audiences to purchase as well. Hold simple games in your booth and give out prizes in the form of goodies or discounts to make your brand more memorable.

Ace your first trade show as a small business by preparing weeks—or even months—before the event. Think about your booth, your products and services, and the audience you would like to attract to ensure that everything in your exhibit pans out properly.